Agentic Commerce: How ChatGPT, Perplexity, and AgentPay Are Redefining the Future of Shopping

By Yavuz Bogazci

Imagine this: you open ChatGPT or Perplexity and say:

“I need a high-quality in-ear headset for under €100 that is perfect for noise cancellation during flights. It should be available in black and have at least a 4-star rating.”

Within seconds, ChatGPT or Perplexity:

1. Understands your context (you want noise cancellation and comfort for travel).
2. Searches its connected agent networks for the best options.
3. Displays visually rich results, complete with:
   • Brand and model
   • Price comparisons
   • Real-time availability
   • Direct links to purchase

You simply click Buy Now, and it’s done. Payment is handled seamlessly through Visa Intelligent Commerce, Mastercard Agent Pay, or PayPal—no redirection, no new tabs, just pure conversational commerce.

Agentic Orchestration: From Intention to Action

Agentic Shopping is not just conversational search. It’s Agentic Orchestration—a seamless execution of your intentions across decentralized networks, intelligently handled by AI agents that understand your needs, style, and plans.

Traditional e-commerce is built on the concept of browsing. You scroll, click, and compare. Agentic Shopping flips this model:

• You express your intention: “Find me the perfect suit for a business dinner in London.”
• ChatGPT or Perplexity handles the rest, offering curated, real-time options matching your exact criteria.
• You refine your request conversationally:
  • “Show me only navy blue suits with slim fit and 2-day delivery.”
  • “Add matching shoes and a tie to the list.”

The process is entirely context-aware and conversational, making shopping faster and more intuitive than browsing a marketplace with hundreds of filters.

Snap to Shop – Visual Search Reinvented

Even when it is not new and already provided by Temu, Amazon or Alibaba and others, Perplexity’s Snap to Shop is a game-changer:

• Simply take a picture of a product or outfit, and Perplexity finds visually similar items for you to buy instantly.
• No more searching by text—just snap and shop.
• Combined with Agentic Orchestration, your agent not only finds the product but handles payment, delivery, and tracking seamlessly.

The Power of Hyper-Personalization

Agentic shopping unlocks unprecedented hyper-personalization by learning your style, calendar, and preferences over time:

• Anticipatory Shopping:
  Based on past purchases and calendar events, your agent suggests items you might need, like attire for an upcoming conference or reminders to reorder essentials.
• Contextual Recommendations:
  Agents factor in real-time context—weather, location, even mood—to offer relevant suggestions.
  • “Given the rain in Berlin today, you might want a stylish umbrella.”
• Style Evolution:
  By analyzing your feedback, your fashion agent adapts to your evolving taste and introduces new trends you might appreciate.
• Personalized Bundling and Offers:
  Agents negotiate personalized bundles or discounts based on your loyalty and purchase history, going beyond generic promotions.

This transforms shopping from transactional to tailored and intuitive.

Agentic Shopping Use Cases: The End of Traditional E-Commerce?

1. Fashion Shopping Redefined

You need a cocktail dress for an upcoming event.

• You tell ChatGPT: “Find me a cocktail dress, red, size M, under €200, available for delivery in 3 days.”
• ChatGPT finds the best options across networks, lists them, and handles payment.
• You get a notification: “Your dress will arrive on Thursday.”

No browsing, no checkout forms—just a single conversation.

2. Travel and Accessories

You’re heading to a business conference in Berlin and need a travel adapter, power bank, and noise-canceling headphones.

• You ask Perplexity: “Find me a universal travel adapter, a power bank with at least 20,000mAh, and the best noise-canceling headphones under €150.”
• Perplexity displays the best choices, sorted by price, reviews, and availability.
• You select the items, confirm purchase, and they’re on the way.

4. Agentic Fashion Intelligence: Your Wardrobe is Now Smart

Imagine your wardrobe as a dynamic, interactive inventory powered by AI agents that understand your style, events, and future plans.

If you share your style on Instagram, LinkedIn, Twitter/X, or Facebook, Agentic Fashion Intelligence knows what you own:

• That white linen shirt (Leinenhemd) from your summer vacation.
• The brown loafers (braune Slipper) you wore to that beach party.
• The navy blazer from your business dinner in Frankfurt.

You say:

“I’m invited to a wedding in the Maldives next October. I need the perfect outfit as a guest.”

Your agent instantly analyzes:

• What you own (linen shirt, brown loafers).
• What fits the event (Maldives → tropical, elegant, beach style).
• What you still need (white linen pants to complete the outfit).

The agent finds the perfect match, shows a visual preview of you wearing it at a tropical beach setting, and you click to buy.

But What About Amazon and Google?

Yes, Amazon could build something similar with “Rufus.” Google is experimenting with natural language search. But that’s not the point.

Agentic Shopping is not just another search engine. It’s your personal assistant, your personal shopper, your personal travel planner, your diet coach, and even your personal doctor—all decentralized, but orchestrated seamlessly in one interface, whether that is ChatGPT or Perplexity.

It’s the centralization of your intentions, managed by decentralized agents, executed with absolute precision.